About

About Wealthsimple

Wealthsimple is Canada's leading fintech for commission-free investing, robo-advisor portfolios, and digital banking. It's known for its beginner-friendly app, $0 commissions, fractional shares, and seamless integration of investing, saving, and tax tools. Regulated by CIRO, with CIPF insurance up to $1M.

About TD Direct Investing

TD Direct Investing is Canada's largest online brokerage, offering a suite of powerful trading platforms (WebBroker, Advanced Dashboard, TD app, and TD Active Trader) for all levels of investors. TD provides access to Canadian and U.S. stocks, ETFs, options, mutual funds, GICs, and more, with advanced research tools, real-time data, and integration with TD's banking services. Regulated by CIRO, with CIPF insurance.

Feature Comparison

Feature Wealthsimple TD Direct Investing
Commissions$0 on stocks/ETFs$9.99 per trade (stocks/ETFs)
Options Fees$0.75–$2 USD/contract$9.99 + $1.25/contract
FX Fees1.5% (waived with USD account)~1.5% (USD accounts available)
Account TypesPersonal, TFSA, RRSP, RESP, USD, morePersonal, TFSA, RRSP, RESP, USD, Margin, more
PlatformsMobile, WebWebBroker, Advanced Dashboard, TD app, TD Active Trader
Fractional SharesYes (500+ stocks/ETFs)No
Research ToolsBasic charts, watchlistsAdvanced screeners, real-time data, Morningstar, TD Economics, customizable dashboards
Minimum Deposit$0$0
SafetyCIRO regulated, CIPF up to $1MCIRO regulated, CIPF up to $1M
SupportChat, email, phone (priority for Premium)Phone, chat, in-branch, extensive help resources
Unique FeaturesRobo-advisor, Cash account, Tax, Fractional sharesMultiple pro-grade platforms, advanced order types, in-branch support, integration with TD banking
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Pros & Cons

Wealthsimple Pros

  • $0 commissions, no minimums
  • Fractional shares
  • Beginner-friendly app
  • Unified ecosystem (robo, cash, tax)
  • Great for new investors

Wealthsimple Cons

  • Limited advanced trading tools
  • 15-min delayed quotes (free tier)
  • No direct USD RRSP/TFSA (as of 2025)

TD Direct Investing Pros

  • Advanced trading platforms (WebBroker, Advanced Dashboard, TD Active Trader)
  • In-depth research and analytics
  • In-branch and phone support
  • Integration with TD banking
  • Great for active and experienced traders

TD Direct Investing Cons

  • $9.99 commission per trade
  • No fractional shares
  • Platform can be complex for beginners
  • Options fees higher than Wealthsimple

Who Should Choose Which?

Choose Wealthsimple if…

  • You want a simple, mobile-first experience, $0 commissions, fractional shares, and easy access to robo-advisor and cash accounts.
  • Great for beginners and hands-off investors.

Choose TD Direct Investing if…

  • You want advanced trading tools, in-depth research, in-branch support, and are comfortable with $9.99 commissions.
  • Best for active or experienced investors and those who want full integration with TD banking.
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